A research laboratory with years of dedication to the care and well-being of hair. A continuous formula innovation process using natural ingredients that are proven to work.

We adopt a systematic approach to sustainability by promoting the reuse of materials, enhanced resources and raw materials, and sustainability-oriented practices. This vision is reflected in our carefully selected ingredients, as well as our design, packaging and logistics.

We acknowledge there’s no such thing as zero impact and that the biggest challenge today is asking the right questions and striking a balance every day between well-being and sustainability. Those seeking this balance find it in Herbatint, with its gentle formulas, effective results and packaging that reflects circular economy principles.

We have chosen to give even greater attention to hair in its diverse textures, without polished or artificial effects, to convey a holistic concept of beauty deeply connected to well-being.

Research focused on skin tolerance capable of meeting the needs of all skin types, even the most sensitive.